Our story

Built to do what most agencies won’t — be honest about results.

We started Maple Media Group because we were tired of agencies that prioritised retaining clients over delivering for them.

Why we built Maple Media Group

Most marketing agencies are built around one goal: retaining clients for as long as possible. The business model rewards looking busy over delivering results — impressive slide decks, endless strategy sessions, campaigns that generate traffic but no revenue.

Maple Media Group was founded in 2026 to challenge that. We are a new, UK-registered agency that believes the only metric that matters is whether the work grows your business. Everything else — reporting, strategy, creative — exists to serve that.

Being new is the offer. We take on a deliberately small number of clients so each gets direct founder attention. We charge less than established agencies because we are building our case study portfolio with our early clients. And we show you everything in reporting, including the experiments that did not work, because transparency is how trust gets built when there is no long track record to point at.

If you want an agency with a 200-page case study deck, that is not us. If you want senior attention, honest reporting and pricing that reflects we are still earning our reputation, we should talk.

What we stand for

Our core values.

Results over relationships

We measure success by your results, not by how long you have been a client. If something is not working we will tell you, even when it means recommending you spend less with us.

Radical transparency

Every report shows the full picture. We do not cherry-pick the metrics that flatter us, because that is the only way you can make an informed decision.

Speed of execution

Strategy without execution is a document. We move fast, test quickly and iterate on data. A good campaign today beats a perfect campaign in three months.

Specialist depth

We hire specialists, not generalists. Native, SEO, paid social and programmatic each have someone who works on that platform daily.

Partnership mindset

We ask about your revenue targets, your margin and your growth plans, because campaigns need to serve your business rather than our portfolio.

Rigorous measurement

Measurement frameworks are set up before any campaign launches. You always know what success looks like and how we are tracking against it.

Our standards

What we refuse to do for any client.

These are not limitations. They are the commitments that make us worth trusting before there is a track record to check.

  1. Vanity metrics reportingWe will never present impressions and reach as proof of success without connecting them to business outcomes.
  2. Padding retainersWe will not inflate scope or hours to justify a larger retainer. You pay for what delivers results.
  3. Hiding bad resultsIf a campaign underperforms we tell you immediately and explain what we are doing about it. No spin.
  4. Over-promising timelinesWe give realistic expectations. If something takes six months we will not say six weeks to win the business.
  5. Cookie-cutter strategiesWe do not recycle one playbook across clients. Every strategy is built from your market and objectives.
  6. Locking you inWe do not use long contract terms as a substitute for performance. Results should be the reason you stay.
How we are structured

A founder-led team.

We are a small, deliberately lean operation. Strategy and client management run through the founder. Production work — writing, design, paid media execution — is delivered by a vetted network of specialist contractors we have worked with personally. No anonymous hand-offs.

Mohamed Sikandar

Founder & Director

Your direct point of contact from first call through to monthly reporting. Leads strategy, channel selection and campaign architecture across native advertising, social media and content marketing.

Specialist network

Production & Execution

Vetted contractors handle content writing, design, paid media buying and SEO production. Each is selected for the specific brief, not assigned by rotation. You are told who is working on your account.

As we grow we will bring more roles in-house, and we will be honest on this page about what is in-house and what is contracted.

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